"Firehouse Pride is dedicated to the promotion of firefighter effectiveness through training, innovative products, fitness & nutrition."
To be the champion voice of an effective, intelligent & aggressive life & property saving fire service.
At Firehouse Pride we believe strongly in the continued pursuit of excellence through the values of:
Integrity - Discipline - Passion - Positivity - Accountability - Humility
"For Love of the Craft"
Founded in 2011, Firehouse Pride was initially created to bring quality products from the minds of experienced firefighters to market so that others might benefit from their unique & battle tested ideas.
Since that time Firehouse Pride has evolved into something much more to our faithful followers and to us as well. Firehouse Pride has become a brand for people who are passionate about the craft of firefighting and want to share their passion with others. A brand that means more than just being a firefighter, Firehouse Pride is a brand for those individuals who love the craft and have an everyday commitment to perform to the best of their ability, and in the end be victorious in their duty to protect life, property & each other!
For those who are a part of Firehouse Pride, “For Love of the Craft” means so much more than a few innovative products. It means “A passion for the craft of firefighting while honoring the history & tradition of the past, committing to a pride in performance in the present & mentoring others that they may carry on into the future.”
We are dedicated to honoring this “Passion Statement” in our everyday actions through the creation, testing & production of great products, the dissemination of unique knowledge & information acquired through real world experiences & collaboration and promotion of awesome training opportunities for those that, like us, do what they do “For Love of The Craft”.